How to Get Your Results First in AI Searches
Why Your Business Needs to Show Up When People Ask ChatGPT, Google AI, or Perplexity Instead of Google
Your customers stopped using Google the way they used to. They ask ChatGPT for restaurant recommendations. They query Perplexity about local services. Google's AI now answers 16% of searches directly, no website clicks needed [1].
The numbers tell the story. Semrush research shows LLM traffic will overtake traditional Google search by end of 2027 [2]. Meanwhile, 58% of people already use AI tools instead of search engines when looking for products and services [3]. Stack Overflow lost 18% of visitors after ChatGPT launched because developers get coding answers directly from AI [4].
What I find the most fascinating is that NerdWallet's revenue grew 35% despite 20% less website traffic. They cracked the code [5]. When AI tools answer questions about personal finance, NerdWallet gets quoted as the expert source. Their expertise reaches customers without anyone clicking through to their site.
You face a choice. Adapt to where your customers search for information, or become invisible to them.